2012-10-19
The Swedish headphone manufacturer Jays AB (publ) is launching its new app JAYS Curves in November, with audio technology from Dirac Research that in a revolutionary and innovative way augments the musical experience for the critically acclaimed t-JAYS Four.
Previously, the norm was that the ears picked up where the
hardware ended, but now Jays takes another step closer to the
listener's heart and soul with the offering of an even stronger and
more innovative musical experience. The new app JAYS Curves uses
digital audio technology, Dirac HD Sound, which delivers an
augmented and optimized audio experience by creating an extremely
refined frequency curve, tailored for t-JAYS Four. The application
is developed together with Swedish company Dirac Research that
previously worked with the development of innovative audio
technologies for brands such as Naim ™, Bentley ™, BMW ™ and Rolls
Royce ™ and now, for the first time, is working with a headphone
manufacturer. JAYS Curves, developed exclusively for t-JAYS Four
iPhone will be compatible with iPhone and iPod Touch with iOS 5.0
or later and will be available in Apple App Store for 2:99 USD in
November.
"We are continuously working to meet market demands for increased
sound quality and to take that seriously is a very big part of our
mission" says Peter Cedmer, product manager at Jays AB (publ). "The
innovative audio technology by Dirac is simply too good and too
strong not to be offered to our musically dedicated audience. Along
with Dirac, we break new grounds for our concept Mobile Music which
further strengthens our offering with t-JAYS Four, with an app that
is the first of its kind and that is not just another generic sound
effect. We are confident that those who try JAYS Curves will share
our fascinated opinion on a whole new perception of sound."
"It has been exciting to develop this app with Jays" says Mathias
Johansson, CEO of Dirac. "We believe that the products that Jays
develops are very well suited to give justice to our technology
that we now have the privilege to present together in the app JAYS
Curves."
www.jays.se/curves
For more information, please contact:
Rune Torbjörnsen, CEO Jays AB (publ)
Cell: +46 (0)733-730 770
E-mail: rune.torbjornsen@jays.se
Peter Cedmer, Chief Technology Officer Jays AB (publ)
Cell: + 46 (0)73-828 52 36
E-mail: peter.cedmer@jays.se
Jays AB (publ) develops designs and produces earphones and
equipment for portable media players. Jays supplies high quality
products, aimed to provide the user with maximum sound experience.
Jays passion is the quest for the perfect sound - the sound that
affects and inspires user's body and soul. The company is listed on
NASDAQ OMX First North, expanding rapidly and its products are
being sold in more than 25 countries
worldwide.
JAYS AB (publ)
Åsögatan 121|116 24 STOCKHOLM
|SWEDEN
www.jays.se