San Francisco and Uppsala, Sweden– May 16, 2012 OPPO today announces the launch of mobile phones promising the best in mobile sound quality. Superior sound quality has been obtained through the use of innovative sound processing developed by Swedish sound technology specialists Dirac Research.
The technology used - Dirac HD Sound®- improves all acoustic
properties of the earphones shipped with the new mobile phones for
the best possible mobile music experience. Precise acoustic
measurements of the earphone have allowed a tailored digital sound
processor to control the acoustic properties of the earphone. The
aim is better music reproduction than can be obtained even with
expensive studio headphones. Technologies from Dirac have been used
in high-performance HiFi, luxury cars, digital cinemas and studios.
The OPPO launch marks the world premiere of this type of advanced
sound processing in mobile phones.
Rather than the generic sound effects that are common in the
market today, Dirac HD Sound actually performs a genuine
improvement of the earphone. The result is a clear and natural
sound for music playback, a philosophy that OPPO has
"OPPO is known for emphasizing quality in their products and we
are very pleased to be part of their mission to attain a mobile
high fidelity experience for their customers," says Dr. Mathias
Johansson, CEO of Dirac.
Mr. Ken Kreisel, one of the founders of M&K Speaker, known
for high-end studio monitor speaker systems, listened to the sound
of OPPO mobile phone using an earphone. He stated: "While listening
to the new OPPO Mobile Phone with Dirac HD Sound, the sound
improvement is tremendous and I feel almost like I am in the
recording studio with my new studio monitors. I applaud OPPO for
their innovative and pioneering spirit in embracing this new Dirac
HD Sound Technology."
About Dirac Research
Founded in 2001, Dirac Research is a premier R&D company
specializing in high-performance digital sound optimization, room
correction and sound field synthesis. The company was founded by
researchers from the Signals & Systems Group of Uppsala
University, Sweden, which has fostered 8 Nobel Prize laureates.
With Dirac's patented toolbox for efficient and accurate audio
system optimization, customers such as BMW, Bentley, Rolls Royce
and Datasat Digital Entertainment have achieved dramatically
improved sound quality and a shortened time-to-market. Dirac
Research maintains offices in Sweden, Tokyo, Detroit, San Diego,
Seoul and Shanghai. www.dirac.se.
Established in 2004, OPPO China is a large globally registered
high-tech enterprise incorporating R&D, manufacturing and
marketing. Through the strength of its phenomenal independent
R&D capacity, OPPO is dedicated to products with superb
quality, fashionable design and handy operation. Following the
successful launches of MP3 players and MP4 players in China, OPPO
officially released its first mobile phone in May 2008, and since
then has been committed to building a world-class brand in the
industry of high-quality and fashionable digital
Dirac Research AB
Christoffer Ahlén, Marketing Director
GUANGDONG OPPO MOBILE TELECOMMUNICATIONS CORP.LTD
Branding Management & Strategic Department.