Tue Mar 3, 2009

New BMW 7 Series and Z4 feature Dirac Live sound quality optimization

The new BMW 7 series, which made its debut in November 2008, features Dirac Live sound quality optimization from Dirac Research in the HiFi System Professional sound system option. The new 2009 BMW Z4 also features Dirac Live along with 650 Watts and 14 loudspeakers in its HiFi System Professional sound system. BMW owners will be amazed by the sound quality that these systems offer.

From the BMW 7-series brochure: "HiFi System Professional uses a nine channel amplifier with maximum 650-watt output, 16 high-performance loudspeakers, precise crossover networks and an exactly timed and linear sound reproduction thanks to Dirac Live technology. The result is a sound experience of maximum intensity."

Dirac Live optimizes the sound quality in the BMW HiFi System Professional through patented technology developed from control theory. A large number of extremely detailed acoustic measurements were carried out by the BMW sound engineers following the Dirac Live methodology. Based on these measurements and a desired BMW sound, Dirac Live was used to carefully optimize the frequency response and the impulse response in all seats. The most technically advanced room correction system on the market, Dirac Live brings out an unparalleled clarity, bass punch, and stereo image. Experience the sheer musicality of it for yourself at your nearest BMW dealer!

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